Tech

Tools By Google That Every Business Should Use

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E ver since the pandemic grasped the whole world and put everything on pause, many businesses had no choice but to shut down. Fortunately, the pandemic also gave rise to many new small online businesses.

Several platforms can make online business much easier than it is. So, here are tools by Google that every business should use.

Google My Business

Google is a site that everyone has on their phones by default, and it is also used a lot. Every year there are over a hundred billion searches made on Google. So it is a great help for any business if it shows up on Google Search. Google My Business is a free tool for small businesses where business owners can list their business on Google products such as Maps, Google+, etc.

Users can build their business profile, add contact numbers, or social profiles so more and more customers can connect one on one with them. Moreover, business owners can also see how many people are connecting with them on google.

Google For Retail Businesses

Now, this is a tool not many people have already heard of. For people doing a retail business, this tool is a great help. It helps merchants to display their inventory on Google and use shopping campaigns to get the word out on apps like YouTube, Google Assistant, Maps, etc.

It helps in reaching millions of people who search for shopping-related products on Google. Users can also create a trusted store on Google. But for using Google Trusted Stores, you have to pass a reliability test in customer service and shipping on time so you can receive a trusted store badge.

This will help people in trusting certain businesses and building a better relationship with the owners.

Google Analytics

This tool is what every online business needs. Especially since the rise in online businesses, using Google Analytics has become a need. Every business whether online or offline needs marketing to generate more and more leads. In online businesses, generating leads is harder because your website is the only source where your customers can reach you. This tool provides great help in this matter.

Google Analytics provides details about the people who visit your website. One can get all the data from this tool. If it seems a bit too technical, you can take help from whoever designed your website or manages it.

Google Trends

Times are constantly changing along with everything else, especially social media. Since this is the era of social media, it is necessary to catch up with the latest updates. It keeps evolving at a very fast speed with different trends.

Keeping track of all the new ways of marketing, what keywords to use, what terminology comes in handy, what is popular, all of this is necessary for an online business. Luckily, Google Trends is a great tool that helps users monitor new trends in the industry.

Users type up a query and it helps in showing the necessary data. It helps business owners in also evaluating popular keywords, analyzing what is popular and what isn’t, and also suggesting new keywords according to different regions and languages.

Google Forms

Google Docs, Slides, and Sheets are more popular tools that everyone uses but Google Forms is also a useful tool for collecting data using online forms.

Users can take short surveys to find out their customer’s opinions, conduct interviews, or maintain their lead sales and analyze responses. It’s a great way for collecting data and analyzing all the insights they receive. Users can also share forms via email or their websites.

Google Blogger

Marketing your business the right way is the key to a successful business. This tool provided by Google is popular but it’s not used to its full potential.

Users can start using Google Blogger for their business and their websites to get more eyes on new products. On Google blogger, one can post updates about their products, or post about new trends. It’s also possible to conduct surveys with the audience and what they’re interested in.

The pandemic has caused disruption to a lot of businesses and made things very uncertain and uncomfortable. Moving forward, a lot of businesses are prioritizing remote work after seeing its benefits, which is the best thing that could have happened to entrepreneurs.

Now things are made easier thanks to these tools by google that every business should use to become successful.